How AI Will Revolutionize the Marketing Landscape by 2020

 

manolo-chretien-252147Image Source

 

Despite being a subject that comes up more and more frequently, the concept of artificial intelligence is actually not that well understood by the general public. It is far from being the scary, science fiction scenario that many people imagine. Artificial intelligence or a segment called Machine Learning, simply refers to the use of machines to replicate human intelligence, especially in areas such as learning and problem solving.

AI is fast changing the world as we know it, especially in the areas of business and marketing. Numerous industries have actually been disrupted already by its emergence.

One of the most visible examples of this is Tesla’s current development of self-driving cars, lawtech innovations disrupting law firms, and Bookmark.com disrupting the web design industry with AiDA, it’s Artificial Intelligence Design Assistant that builds a website for you in a matter of minutes.

What does this mean for small business owners and marketers like us? How will the emergence of this new technology change the way we do business and interact with our customers?

How Artificial Intelligence Can Influence the Marketing Landscape

According to Demandbase, 80% of Marketing Executives predict Artificial Intelligence will revolutionize marketing by 2020. The reasons for this are readily apparent.  We should all take a look at what’s next for AI in 2018.

AI is capable of processing massive amounts of data in a fraction of the time it would take a person. It eliminates the possibility of human error, and it also excels in areas such as scheduling, automating, and providing customer service. We can already see examples of this today, such as Netflix’s ability to suggest what we watch next, and Amazon’s ready suggestions of what products to purchase.

We are indeed living in a very technology-driven world. The ability of humans to plan, analyze data, and make decisions is becoming less and less important, since there are AI tools that can already do those things.

In many ways, this is the perfect time for AI to enter the marketing landscape. AI can perform many of the important skills that make or break a business at a much more efficient rate than humans.

Will this completely overshadow the human element when it comes to making business decisions? Only time will tell.

Let’s look at some examples of how AI will change our world in the near future.

AI Will Automate Decision Making

Every marketer understands the importance of automation, and this is one area where artificial intelligence truly excels. It’s partially what makes it such a game changer.

Whereas most of the automating systems we use now simply collect and process data, AI is able to understand and learn from it. It is then able to use that data to make decisions on its own. This effectively frees us from boring, repetitive tasks and gives us more time to think about our overall business strategy. It also means we no longer have to be concerned about faulty decision making.

AI Will Change Advertising from Art to Science

AI also has the ability to greatly improve our advertising campaigns. Its ability to collect data and learn from it removes all the guesswork involved in creating ads. It will also make them more effective in general.

For instance, AI will have the ability to predict which ads will convert website visitors into paying customers. This means no more tedious A/B testing and no more constantly tweaking ads in an effort to find what works. AI will already know.

Furthermore, AI will greatly reduce the need to plan and schedule every aspect of our ad campaigns. It will be able to perform these duties for us, leaving us to work on more important tasks. Just imagine how much more time will be available during our busy day once we get those repetitive tasks out of the way. The possibilities are endless.

AI Will Optimize Social Calendars and Schedules

The use of artificial intelligence also creates exciting new possibilities when it comes to scheduling our day-to-day lives.

Rather than creating complex timetables and planning every detail of our campaign, we can have an AI program perform these tasks for us. On top of all this, it will also be able to optimize our schedule according to our marketing needs. This eliminates the risk of human error involved in having an intern perform the same tasks.

AI Will Personalize Customer Experience

AI’s potential to customize the experience of our customers is especially exciting. Artificial intelligence has the ability to learn from a customer’s behavior and shopping habits. This means we’ll no longer have to worry about ad placement, as AI will automatically suggest to the customer what else they might want to buy next.

In a large part, this serves to personalize every customer’s shopping experience. It will be able to give them the exact product they are looking for when they want it, and even suggest products they didn’t know they needed.

The implication this has on a business’s ability to find its target audience is truly astounding, and of course, because the customer is kept on the page longer than they intended, sales are also expected to increase.

AI Will Enhance Customer Service

AI’s potential in this area is something we are already familiar with. We have already seen the effect that iPhone’s Siri and Amazon’s Alexa have had on the world around us. That is only a small sample of what’s in store.

More and more companies are utilizing chatbots to handle the simple, predictable problems that customers are likely to encounter on a regular basis. This effectively removes human customer service professionals from basic, monotonous work and allows them to focus on more complex issues that customers might experience.

Artificial Intelligence is the Future

Artificial intelligence isn’t just going to change the way we do business. It is eventually going to change the world as we know it.

For marketers and small business owners like us, it creates new possibilities that simply didn’t exist before. With this new technology, we will be able to cut down on the boring, repetitive tasks that consume so much of our time and focus on giving our customers what they really want.

AI will help us make better decisions, and it will make shopping easier and more fun for our customers, too. Soon, business leaders are going to be scrambling to make use of this technology, turning the business landscape into a veritable battlefield. For a marketer that wants to remain on the cutting edge, the time to embrace artificial intelligence is indeed now.

 

Advertisements

Boys’ Formal Long Sleeve Dress Shirts by Black n Bianco

Our high quality boys’ sateen signature dress shirts have arrived!

They made with a soft blend of cotton and polyester that is smooth and soft. Perfect for any special events and conformable enough to wear all day! Your little guy will love this shirt! He will feel comfortable, handsome and most importantly confident!

Style. Comfort. Modern.

Made and Designed for Kids.

Boys Long Sleeve Dress Shirts

Black n Bianco Modern Dress Shirt for Kids

Black n Bianco Signature Dress Shirt for Kids

 

Infographnic

Black n Bianco Boys’ Signature Sateen Dress Shirts.

Well Fitted Tailored Slim Boys Suit in Gray and Navy

Boys Slim Suit in Gray

Boys Slim Suit in Light Gray by Black N Bianco

 

Boys Navy Suit in Slim

A sharp and well fitted Navy Slim Suit.

Our newest colors in the boys slim suits have recently arrived! These suits are well designed and made with high quality material that would rival a real suit for men. The suits are well fitted and very sharp. The boys navy slim suit and gray slim suit both come with every piece so your little guy can complete the look. Dress up for any special events, church or weddings. Formal or Casual these modern slim suits for kids are the perfect addition to any little boy’s closet.

Boys Navy Slim Suit with Vest

Boys Navy Slim Suit with a Vest.

Boys Light Gray Slim Suit by Black N Bianco

Boys Light Gray Slim Suit. Tailored to Fit Little Boys.

Ring Bearer Outfits Boys Tuxedo by Black N Bianco

Formal Tuxedo for Kids of all ages.

Formal Tuxedo for Kids of all ages.

Black N Bianco is dedicated to providing an easy process for your little ring bearer to finding his outfit. We have a wide variety of tuxedos and suits for boys of all ages. Made for comfort and style your ring bearer will easily fall in love with one of our outfits. Winter wedding season is upon us and prepping for your wedding can be hectic. We try to easy that the planning process by providing you a quick and simple way to find a outfit for your little guest. Exchanges are a quick and simple to make your wedding planning a lot smoother. Don’t be afraid to ask us any questions we are here to help!

Boys Black Tuxedo Close Up

Boys Suit in Black

Top 5 Most Unique Ring Bearers!

Having a ring bearer escort your rings down the aisle of your wedding is the cornerstone of cute! However these couples decided to do something more eccentric. Here are the top 5 most unique ring bearers!

# 5. The Labrador. Man’s best friend becomes mans best ring bearer!

adorable dog ring bearer

# 4. Mr. Piggy. He might eat the rings if you let him protect them, but he sure is jolly!

Pig Ring Bearer for Wedding# 3. Moooooooooooooooooooooooooooooooooooooooooooooooooo.

Moooo mr. cow ring bearer# 2. The Ring Bearers Security. Who knew protecting the rings can be this darn adorable!

Ring Bearer Security

# 1. The Modern Ring Bearer. He may not be as adorable as a real living being, but he sure is unique!

Future Ring Bearer

Little Girl Channels her Inner Aretha Franklin!

Little Girl Sass!This adorable little girl has so much sass! Watch this video as she does her own dance rendition of Aretha Franklin’s R-E-S-P-E-C-T.

Memorial Day Sale! UP to 30% OFF! Plus FREE SHIPPING

Memorial day sale

Memorial Day Sale! Up to 30% OFF Plus FREE SHIPPING on everything! From May 22nd – May 27th!

Promo Code: Memorial

White Tulle Flower Girl Dress with colored sash, bow and flower

Our Flower Girl Dresses are here just in time for Spring! The beautiful tulle sleeveless flower girl dress is made with white satin poly with crinoline netting to give it that extra fullness. There are lots of colors to choose from and the bow, flower and sash are all detachable. With these wide arrange of colors you can mix and match for your little princess to wear for any wedding or event.

LIMITED TIME OFFER.

FREE SHIPPING!

http://www.blacknbianco.com/flower-girls-white-satin-tulle-dress-w-removable-sash-bow-and-flower/

Adorable White Tulle Flower Girl Dresses

White Flower Girl Dress with a removable sash, flower and bow.

White Flower Girl Dress with a Silver BowFlower Girl Dresses By Black N Bianco

Black N Bianco Flower Girl Dress with Royal Blue Sash and FlowerFlower Girl Dress

Lime Sash Flower GIrl DressWhite Flower Girl Dress with a Purple Bow

Baby Pink Bow Flower Girl DressFlower Girl Dresses

Flower Girl Dress Burgundy DressPeach Sash and Bow Flower Dress for KidsWhite and White Flower Girl DressTurquoise Flower Girl Dress

Flower Girl and Ring Bearer Graducate to Bride and Groom!

Ring Bearer and Flower Girl to Bride and Groom

Ring Bearer and Flower Girl

20 years later the ring bearer and flower girl gets married.

20 years later the ring bearer and flower girl gets married.

 

Twenty years ago these two adorable little kids walk down the aisle as the flower girl and ring bearer. Now they doing the walk down the aisle again but this time they graduated to the bride and groom!

Very cute little!
http://www.usatoday.com/story/news/nation-now/2015/01/13/ring-bearer-flower-girl-married/21695911/

The best thing in life <3

best

I love this quote. ❤